This year, this campaign’s goal is to collect double the number of bras to have an even more significant impact. To help achieve this goal, women in Prince George and surrounding areas are encouraged to drop off their lightly used, washed bras at 1552 Quinn Street in exchange for a gift. Simply Beautiful Boutique will pop up on location with their new fall clothing releases alongside United Way of Northern BC, who will be collecting the bras and cash donations. If anyone cannot make their donation during this time, Modern Match Lingerie will be collecting donations all month long at this location. Modern Match has also committed to donating $1 for every sale in October towards the campaign.
“We are thrilled to partner with Modern Match Lingerie for the Worthy Warriors campaign! Shauna and her team are such a community-driven group, and we are honoured to continue our partnership in bringing resources where they are needed in our local community. Very often, it’s the simplest things that help bring a sense of stability in our lives…something like being able to put a bra on and feel ready for the day can make a big difference to someone who is feeling vulnerable,” says Trista Spencer, Executive Director, United Way of Northern BC
“Women escaping a life of abuse often leave with just the clothes on their back. And if they’re seeking refuge with children, their main priority is getting their children to safety, leaving their own needs on the back burner. For a lot of women, bras are a necessity but a cost they can’t financially afford, so they suffer without,” says Shauna Allan, Founder, CEO of Modern Match Lingerie
“Not only do we believe every woman deserves to feel empowered no matter what they are tackling in life, this campaign is also tackling the amount of perfectly good clothing that ends up in our landfills.”
For regular updates on this initiative and our work in the local community, follow us on Facebook, Instagram, and Twitter by searching ‘UnitedWayNBC’.