YOUR CAMPAIGN TOOLKIT
Run your best employee giving campaign
Thank you for stepping up to run your employee giving campaign for your workplace! This is a great opportunity to engage and inspire your co-workers and bring people together for a common cause, creating ripples of positive change in your community.
This year looks different for everyone. We’ve created tools, templates, and materials to support you in running a fully virtual campaign, partially online, or in person. No matter what your campaign looks like, United Way is here to help you make it a success—and make a difference.
GET STARTED
Find everything you need to get familiar with running a campaign and resources to support you.
RUN YOUR CAMPAIGN
Ready to start? Access templates, documents, and other information to run your best campaign.
CAMPAIGN EXTENSIONS
Find other ways to engage with United Way to do local good in your community.
Get started with the campaign planning
Get going with these curated resources to set your campaign up for success. From recruiting your volunteer committee to learning about United Way, we have everything you need to get started on your workplace campaign.
United Way is focused on making virtual-first campaigns as easy as possible, with resources targeted to engaging your colleagues online through a digital campaign. And, as always, our staff are here to support you every step of the way.
Workplace Campaign guide
Through United Way’s years of experience with employee giving campaigns, we’ve honed in on some key best practices that can help your campaign succeed—even online.
Information guide and FAQs
Take a look through questions we often answer to learn more. Share this information via email or in meetings for anyone who is interested in learning more.
Campaign Prep Checklist
A standard checklist to guide you through the steps that can help in running a successful campaign at your workplace.
United Way Brochure
Great for a quick overview of United Way’s work, use this printable brochure for desk drops or campaign packages. This includes information around tax savings and fundraising costs.
UWNBC Impact Infographic
United Way Poster
Annual Impact Report
We report back annually on community impact. Our digital report is a great resource for people to see the impact their donation makes possible.
Impact Sheets
Videos
National Backgrounders
Run your campaign
One key to a successful campaign is making sure everyone is aware of what’s happening. Be sure to reference our best practices to learn about timing and use our campaign email templates to keep everyone updated.
Bright Ideas for UW Campaign
Get ideas to create fun and engaging events that will help people get excited to participate.
Campaign email templates
Communicating about your campaign is always easier when you have a jumping off point! Customize these email templates to help encourage participation and engagement.
Virtual kickoff schedule
Let people know in advance when your kickoff event is, how to join, and what to expect. This schedule provides all the details on when to do what for your best possible campaign kickoff event.
Virtual kickoff event guide
Kickoff events are a great way to mark the start of your campaign with a hurrah! This guide will walk you through planning and successfully hosting a virtual kickoff event—and offers a templated agenda and speaking notes.
Event templates
Easy to share through email, intranet, or online giving systems, while still a printable size if you want to print them.
Download jeans pass template
Download wine survivor template
United Way virtual backgrounds
Bump up your campaign branding with these virtual backgrounds for your digital meeting system—such as Zoom or Microsoft Teams.
Download United, we make the biggest difference background
Download United Way heart background
Download United Way virtual meeting background
Request an Impact Speaker
Hear first-hand about the difference United Way has made in the lives of those helped. Book an Impact Speaker by filling out the form below.
Seeing is Believing tour
In addition to supporting the work the United Way does, the Seeing is Believing Tour allows participants to become better informed on some of the programs offered.
Wrap up your campaign
After your campaign ends, it’s important to share your results with your co-workers so they know the impact they’ve helped to create. We have a few templates to help you close your campaign with a big thank you!
Thank you Certificate
Customize this template to thank volunteers, your campaign committee, ambassadors, and others for helping run a successful campaign. The template can be used as a poster to print for your office or as a certificate.
Thank you email
Use our email template to share your campaign results and thank everyone for participating. You can also use the graphic on your intranet, online giving system, or other digital systems your organization uses.
Employee Campaign Report
The report that can be used to summarize your workplace campaign.
Step by step guide to export the data from fillable PDF form to CSV file
Run a virtual fundraiser using SimplyK
SimplyK is an online platform that will enable us to make online fundraising pages while saving time by automating tax receipting and payment processing. Through these online fundraising pages, it allows us to help you meet your fundraising goals through online ticket sales, donations, and peer-to-peer campaigns. We can link the initiative to virtual hosting tools such as Microsoft Teams and Zoom. It also allows us to fully customize your campaign page to your organization, further enabling you to connect (while apart!) and make the most of your United Way Campaign. Hosting a fundraiser virtually has never been so easy!
Contact your Resource Development officer for more details.
Donation Forms
Logos
Choose the logo version that works for you and use it to promote your workplace campaign. If you have any questions, email us for more information.
Funded programs may also use it on program-related promotional materials and on their websites.
Interested in running a campaign?
Learn more about the different ways you can make a positive impact on your business and your community.